In my latest guest post on the SFWA blog, I discuss the sales cycle from an online and an offline perspective. Do You Know How to Sell Your Sword? offers you my perspective from working in online and offline retail, by providing you with a metaphor about a blacksmith who is trying to sell a magic sword.

The online sales cycle is a very passive one for retailers, because no matter how much any store owner may try — the seller is not in control. The buyer is. At a convention, for example, organizers will help facilitate traffic and flow based on the physical layout of the hall. For any website, a reader can access that store from any page because of something called natural or organic search; not “just” the home page.– SOURCE: Do You Know How to Sell Your Sword? on the SFWA blog

Be sure to subscribe to the RSS feed for SFWA for more articles and updates. My next guest post will be a “hit list” for authors about things to include on a website, so stay tuned.