On Facebook Contests

Yesterday, GalleyCat released an informative article about how Facebook is restricting contests on author pages. The reason why I wanted to point this out to you is to let you know that while this is not a new initiative, they are cracking down on this. Facebook first introduced contest rules restrictions back in November 2009 and they evolved a year afterward. Not following their guidelines will get your page canceled without notice. Why?

BlogHer has a really good article from 2010 called Keep Your Company and Your Blog Out of Trouble: The Scoop on Facebook Contests that examines what this means from a liability perspective.

So what is new? Two things: a release form and the further clarification has to be hosted on a tab or an app. What’s happening now, is that the popularity of Facebook (and the fact that it’s free) has caused many authors to flock to the tool. This time around, the changes in this policy are an amalgamation of what already existed.

What’s the bottom line? I would keep the new guidelines in mind. As I’ve mentioned numerous times before, you always take a risk whenever you use a tool you don’t own. While many free tools are highly-trafficked, in part because they’re free, you might want to consider looking at what you do have control over — your own website — first.

If you are looking for places to run contests besides your own website, there’s several excellent sites out there devoted to readers that would love an author’s support. I know Facebook is important to a lot of people, but there are other ways to reach your fans, too.

if you operate a contest, create content, or use functionality on a site you own,

[My Guest Post] An Author’s Marketing Mistake

First week of May? Must be time to tell you about this month’s guest post at the How To Write Shop. Today I take a look at a common mantra I hear time and time again from authors and artists. Many people I’ve talked to never want to promote or even mention their previously published work. In this post, entitled “Authors, Don’t Make this Marketing Mistake,” I dive into their objections with my responses.

Here’s a quote from the article:

By promoting your existing titles, you add depth to your marketing efforts because you’re adding new products to the mix. Don’t be afraid to talk about your previously published work in a way that’s new to those readers, either. After all, if you complain or talk down about what you’ve already done, then that will reflect in your sales and the way your readers/fellow authors treat you. If you’re that unhappy with your backlist, then what will that say about how you’ll treat your current releases a year from now? — SOURCE: Authors, Don’t Make this Marketing Mistake at the How To Write Shop

If you’re an author or an artist, I hope you drop by my article and add your thoughts. In a comment, Lori Devoti already pointed out another reason why authors don’t promote their backlist, and why that may need to change.

Day 25: Face Yourself

One of the biggest lessons I’ve learned from going dark, is that there’s a lot I can learn by talking to other people about their experiences with social media. This time, that insight comes from Ann Voss Peterson who recently conducted our local writer’s workshop about characterization. Ann and I were talking afterward about social media, in part because she has co-written a thriller novel with J.A. Konrath entitled Flee and I was wondering what she was doing to promote it. We were talking about my 100 days experiment and I mentioned I’ve noticed a positive impact on my writing. She said something to the effect of: Well, of course. Because you wind up facing yourself.

Ever have one of those moments where everything starts swirling and you wind up in a scene from Mortal Kombat?

Yeah, okay. I did.

What does that mean? Face yourself. Shutting out social media means turning the mute button on two types of voices. First, you turn off other people’s voices that sing/yell/whisper across your screen. By doing so, though, you are automatically shutting off a second voice. YOURS. The one you use to interact with people on these tools. Which is not the same as your author’s voice, but a separate one. (And before you ask, I view blogging to be yet another voice.)

Just how profound is this? Well, I feel understanding what this means is crucial to self-promotion, time-management and good storytelling. After all, if you don’t have any words on the page, then you have nothing to revise. If you have nothing to rewrite, you have no manuscripts to polish. If you don’t have any finished manuscripts, then you don’t have any stories to submit or hand in for your deadline.

Sure, every writer is different. Some can write fast; others not so much. Still others have no problem pounding out the words, connecting with people, and making it all work. For me, though, I need to have a foundation. I have to figure out what time I need to process my work, to wrap my head around my story, article, etc. I need to listen to “the Monica voice.” To do that, to listen to that crazy girl, I had to tone down the number of voices and have a care to what she’s saying. The more voices I jam into my head, the less I can hear my gut instincts. My inner girl o’ awesome.

Is there some truth to this? That in order to be a better writer you need to face yourself?

For me? Yes, yes it is. Many other things have changed for me during this lights out period, because I wanted that silence to work on other goals. I feel like this simple phrase (“Face Yourself”) sums up not only why I needed to do this, but also solidifies what is happening all around me as well. More on that later!

About 100 Days: From April 4th to July 13th I’m turning the lights off on Facebook, Twitter and IMs for personal use. Read 100 Days: Turning off the Lights on Social Media for more information. You can also read the 100 Days post archive.

Need a Little Help from You (My Readers)

Hi,

So after being poked and prodded I’m finding I need to come up with a banner ad to promote The Queen of Crows. I feel I’m a little limited because I don’t have Photoshop and I don’t have the patience to learn GIMP. Instead, I use Paint.net. With various plug-ins and whatnot, there’s a lot I can do with the software, but there are some very real limitations with it.

And before you ask… No, I can’t afford to buy Photoshop right now. I know I’ll need it eventually, especially since many of the positions I’ve been looking at require knowledge of the software. It’s been a while since I’ve used it. At the moment, though, I’m teaching myself how to use CS5 and want to finish that before I move on to something else.

Anyway, back to the task at hand. So I can’t create an animated *.gif file and think it’d be wholly ridiculous/unprofessional to use a free compiler. Most of those won’t work for the size I have or they’ll put a little thingy on the bottom portion of the image.

So my challenge is trying to figure out what to convey in a short period of time. Here’s a few images I came up with.




Now, if you’ve read this e-book, you know that there’s more than just a short story. I’m not sure if I mentioned this in my The Queen of Crows retrospective or not, but there are several points I could bring up in an ad. Historical dark fantasy. Illustrated. Enhanced. Well-reviewed. Etc.

That’s where you come in. I need your help to figure out what should go into an ad promoting The Queen of Crows. What would entice you to download The Queen of Crows? Is it price? Something new? Because I wrote it? What?

I thank you, in advance. You can either post a comment or e-mail me directly at monica AT mlvwrites DOT com.

If you haven’t seen this and need some more information, take a peek at The Queen of Crows trailer to see how I’ve promoted it in the past.

Day 21 of 100: What I Miss about Social Media

The other day I ran into a friend at a coffee shop and, in an effort to schedule lunch, she had mentioned to catch her on Facebook. I mentioned to her my experiment, and we worked around it, but the interesting thing was that this led to a discussion about what social media meant to her.

Paper Chain in the Dark by hoefi at sxc.huBoth of us are authors and both of us are tired of people who use social media to heavily promote themselves. She uses Facebook primarily for the community-related aspects. Facebook has allowed her to connect with similar-minded authors. Since she’s of the same mind I am (e.g. meet people rather than opportunities) she gets a lot out of Facebook because the people there motivate and support her.

When I got offline initially, I talked about how I was inundated with noise and updates. What I’ve missed, though, is the community-related aspects. It’s strange, though, because I don’t really feel I have been using the tools to interact with a community. I used to. Back in the day I was on message boards, forums, LiveJournal, etc. But now? I’ve been using them to interact with individuals I already know, within the gaming and publishing communities, and meet new people. Is that the same thing? Not sure. Add a new element–readers or personal friends–on top of that, and the community gets a bit stranger, doesn’t it? Now there’s multiple communities as opposed to just one.

I don’t miss the noise, but I miss the people. Not sure if that makes any sense to you or not. To me, it’s telling me that some people get online to foster a community around themselves or their own work. I’m not that kind of an author and right now, that doesn’t make any sense. I’d rather take my cue from my readers as opposed to acting like author deity. (Although, I would make a rather smashing literary goddess. Wouldn’t you say? Hah, hah!) When I do get back online, I’m wondering if I should take a look at new opportunities to connect with a community as opposed to looking for new ways to share my thoughts or simply promote.

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