Fighting the Seriousness of Writing with Silly Stupid

I don’t know about you, but I get serious’d out. Yep, there’s absolutely no other phrase for it. Just out. I was reading some of my old posts the other day, and I was laughing at how oh-so-very-professional they were. To some extent, they had to be due to what was going on at the time, but I’m straying from that and mixing it up a bit.

Just as one example of how I’m getting serious’d out, is when I think about the publishing industry. The only thing that I’ll ever bet money on, is that you never know where an artist — including yourself — will end up. It’s impossible to bet on what will happen in terms of success, because you don’t know. Even then, it’s all relative. Even then.

One of the ways I’m coping with the uncertainty of the industry, is to simply sit back, ignore the news and laugh when I can. I feel there are so many serious discussions, so many things people worry about, it’s not healthy to stress about it so much that it creates writer’s avoidance behavior. The news has no bearing on my work. The only thing that changes for me is my path, and I’m always adapting/shifting/changing/growing. Always. What I don’t lose sight of, however, is the next story.

I was going to offer sage advice, but instead I will offer you two things: an XKCD strip that’s extremely relevant and Sushi Cat for some silly stupid fun! Because really, silly stupid fun is a good remedy for super seriousness.

Sushi Cat is a blast if you haven’t played it. You guide the cat through sushi-filled goodness to ensure he’s got a full belly. Along the way, he falls in love with a stuffed kitty and faces his nemesis: Bacon Dog. There’s the original Sushi Cat, Sushi Cat: Honeymoon and Sushi Cat 2. It is addicting, but the levels move pretty quickly.

By the way, here’s the strip I mentioned. Note the last panel. I defer to XKCD‘s wise, wise words of wisdom which are applicable in any field, for any man, woman or child.

Marie Curie Sage on XKCD WebComic

[My Guest Post] Difference Between Marketing and Selling Your Books

This month at the How To Write Shop, I talk about the difference between marketing and selling your books. I got the idea for this post after my discussions at WisCon, because a lot of authors are starting to take on more of a retailer role than a marketing one. Internet retail is a whole ‘nother ball of wax, and I feel that it’s good to make the decision whether or not that’s something you want to do.

Here’s a quote from the article:

I look at marketing as a way to build awareness of yourself and your work. Sales, on the other hand, is focused on the exchange of money for goods and services. Although they often go hand-in-hand, they’re two different things. Saying “buy my book” isn’t a marketing technique; it’s the hard sell. Telling your readers what your book is about, on the other hand, falls under that marketing umbrella. –SOURCE: Difference between Marketing and Selling your Books at the How To Write Shop

Hop on over there and give it a read. While you’re on the site, be sure to check out other articles, too. There are several new contributors and they are broadening the scope of the site. If you’re even remotely interested in becoming a professional author or want to relate to those who are circumnavigating the upheaval in the industry, check it out.

What is the Solution to Authors Not Getting Paid?

For some background on this post, I’d like to point you in the direction of Brian Keene’s website, author extraordinaire. In his Friday Frenzy wrap-up, you can read the latest and greatest on the Dorchester boycott debacle along with several other links. I’m deeply saddened by this event; in order to support a group of authors, you have to refrain from buying their books. That sucks. Incidentally, if you want to help Brian out or any of the other authors affected, follow up and ask them where to legitimately buy their latest and greatest.

My question for you today, folks, is not about the boycott. Instead, I’d like to ask you about what the solution might be. If you knew you were walking into an industry where there was a chance you could be a) plagiarized and b) not paid for your work — what would be your approach? (Note: both these things can and do happen. Even to people like myself.) However, these occurrences don’t happen to every publisher or author. I have very strong feelings about bashing publishers, agents or authors. Want to see my eyes glow red? Yeah… Let’s not go there.

Several websites and pro organizations exist to help provide communication on when deals go bad, but as far as I know pro authors don’t have groups like the Hero Initiative or the Comic Book Legal Defense Fund. Is it time we started a similar group to support authors? Work more with pro groups like RWA, SFWA and the HWA to move in this direction? Should we place the onus on literary agents beyond the inking of the deal? Or, do we need to educate readers to ensure the money is flowing to the writer?

I’m not sure I have an answer. What are your thoughts?

UPDATE: I totally spaced. There is the Author’s Guild. Thanks, Yasmine!

Writers: This is Not the Pyramid Scheme You’re Hoping For

I’m a writer. Always have been. Always will be. I’m also a writer who wants to work on a project that will hopefully attract new readers and get paid. Sometimes that works out. Sometimes that doesn’t.

Like everyone else, I too dream of “making it big.” But what does that mean, anyway? Let’s say the hand of publishing blessed me and I made millions on a book. What then? Would I stop writing?

No.

What happens if I didn’t sell as many copies as I thought I did. Would I stop writing?

No.

If tomorrow, an EMP destroyed the entire internet and all my digital files, would I stop writing?

No.

If some reader publicly came out and said “Gee, I don’t like any of the other books in your series besides the first one, so stop writing.” Would I listen?

Yeah, not a chance.

I write because I love it and I’m trying like hell to make an honest living from my words.

The thing is, the publishing industry has always been in flux. For as long as I can remember, there’s always been some kerfluffle or another. We’re seeing it and hearing more about it now because that’s what the internet does — highlights micro-and-macro trends as they happen. Yes, what’s happening now is a big deal for the industry. Bookstores are going out of business. e-Readers are changing their buying habits. Advances are changing. Prices are all over the map. Self-publishing is less and less of a stigma. But it won’t getting sorted out by the end of this year. Chances are, it will take five, ten or twenty years for the dust to truly settle before there’s any sort of a baseline trend. Even after everything stabilizes, there will always be an anomaly. There will always be change. Adapt or don’t.

So why then, are so many writers freaking out? Well, here’s the thing: we all want a guarantee that we’re going to be successful… Only there is NO guarantee… And that’s where people get a little nutty about this stuff. I often imagine an author sitting at his (or her) keyboard with a calculator figuring out ye olde writing algorithm to scale the proverbial publishing pyramid. Make the rounds at small presses? Check. Sell 20 short stories? Check. Get an agent? Check. Don’t forget to level up! Overnight publishing success? Of course!

But being a successful writer isn’t a zero sum game. You don’t get 1,000 readers who will only read your work and no one else’s. You don’t forgo small presses and self-publishing because they’re so much worse off than the larger houses. You make choices that work for you. Period. If self-publishing works for you? Then do it. If you’re happy going through a small press? Then okay! Trying to get an agent? Go you.

Hopefully, you make informed choices based on what you want to earn, how much time is required, etc. Even then, you have to realize you’re going to screw up. And that’s okay, too! If you’re in it for the long haul, like I am, then persistence is key. Just say it with me: money flows to the writer…

Here’s what I focus on: writing. And then? Selling my work. If that doesn’t pan out? I pitch. You know, for more writing. To sell. That’s it. Maybe go to a con or two. As my readership increases, my tune may change to include more appearances, but right now that’s what I’m focusing on.

Am I worried about what the future will bring? Yeah, but worrying about writing and actually sitting down and writing are two, very different things. I can whine about wanting to be a popular and successful author all I want, but if I have nothing for people to read… Well, I guess I can keep whining. For a different reason. As in: What was I thinking?

Oh, I suppose I should remember to have fun. If I’m not doing that, then why am I writing again?

Apex Book Company Revisited

Earlier this year, I had mentioned I had done some consulting for Apex Publications, which is the parent company of Apex Book Company, Apex Magazine and The Zombie Feed. A little over sixty days have passed since implementing a new strategy, and I all can say is “Whooo-hooo!”

In order to make the magazine soluble, I recommended amping up the subscription-based model and holding a drive for new subscribers in January. The tagline was simple. “New Year. New Stories.” This drive was a huge success and made possible by dedicated readers, newsletter subscribers, and fans of short fiction. Apex exceeded its goal and has continued that momentum. The magazine that wasn’t profitable has now broken even and there are signs of additional growth. What’s more, Jason is now able to start the arduous task of improving the magazine for existing subscribers and incorporating promotional aspects for the book line that provide value for readers. Previews or excerpts, for example, is something I just mentioned to Jason earlier this week. Instead of placing an ad, magazine subscribers can read the first chapter or two of a select Apex title in addition to the stories they read. That way, they get something new to read that allows them to make a decision whether or not they want to proceed with a sale.

The other thing that’s happened, is that I’ve seen an amazing groundswell of support from the authors who are publishing through Apex. The Apex blog has taken on a more focused tone; these talented individuals are talking about the things readers want to read — and the stats are backing it up, too.

These are nascent moments, but positive enough to spark Jason’s renewed enthusiasm. Unbridled excitement is an awesome thing to see, because when it’s unleashed it’s contagious. In other words, I coached him up front on what to watch out for and let him loose (so to speak). Now Jason is able to take off because he has a firm grasp on the core business, has seen a positive effect from the changes that were made, and he understands where he needs to go. So much so, that he’s planning long-term and releasing new things with a proper launch.

Businesses thrive when they have a strong core business with some amount of flexibility. It is important to be able to change-on-the-fly, but it’s also important to have long-term, measurable goals. Apex has all of these things and more.

I have no doubt that there are big things in this publisher’s future. What’s happened these past few months has been necessary for this small business to refocus its efforts, but there is a lot of room for growth.

Just in time for Spring. Yay!

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