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MLV WritesBlog of Monica Valentinelli, Writer & Content Consultant

Posts Tagged ‘marketing’


Posted on March 3, 2010 - by Monica Valentinelli

Guest SFWA Blog Post on Website Usability and Design


Hop on over to the Science Fiction & Fantasy Writers of America website to read my latest guest post entitled, Authors! 8 Tips For Your Website’s Usability and Design.
Here’s a quote from the article:
In today’s article, I’d like to share with you some tips to consider when you’re reviewing your current website or when you’re [...]

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Posted on January 25, 2010 - by Monica Valentinelli

Calculating the Cost of an E-Book


I’ve had a lot of positive feedback from my previous post entitled Weighing in on E-Books, so I wanted to talk about ways to calculate the cost of an e-book.
First, let’s pull some arbitrary numbers. (And by arbitrary, I mean that these are not precise figures.) Let’s say that we paid our author $3,000 for [...]

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Posted on January 2, 2010 - by Monica Valentinelli

“Brand” Mistakes You Don’t Want to Make


One of the things that I find really interesting, is how many authors and publishers treat their public relations and marketing channels. (This can include reviews, interviews, appearances, etc.)
The “old think” was that PR was something you needed to pay for. You’d incorporate your PR with your marketing, and you’d work with other “paid” [...]

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Posted on November 29, 2009 - by Monica Valentinelli

Puking Content, Plagiarism and Too Much Free


I’m sure many of you have thought something along the lines of, “My gosh, there’s a lot of misinformation on the internet.” And you would be right.
I don’t know about you, but I feel like it’s too easy to get sucked into providing editorial on bad information to set the record straight. Of course, [...]

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Posted on August 24, 2009 - by Monica Valentinelli

Do You Need Your Own Website? Read My New SFWA Article


If you’re an author or a professional freelancer who is weighing the pros and cons of having your own web presence, you might be interested in reading my new article over at the website of the Science Fiction & Fantasy Writers of America.
Here’s a brief excerpt of the article:
The Pros and Cons of Having Your [...]

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Posted on July 24, 2009 - by Monica Valentinelli

My Article for the SFWA about Personalization


Folks,
The Science Fiction and Fantasy Writers of America was kind enough to ask me to write an article about online marketing for their website. After mulling over what I wanted to talk about, I decided to contact a few authors I knew to ask them to weigh in on an aspect of online marketing called [...]

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Posted on July 21, 2009 - by Monica Valentinelli

Guest Post: Apex Publishing’s Sizemore on Why Authors Need to Market


Today’s guest post is brought to you by Jason Sizemore of the small press publishing house, Apex Book Company. Apex Books has been embracing both traditional publishing methods as well as new technology through their Apex Book Company e-books on DriveThruSciFi.com. In this post, Jason talks about why it’s important for authors to embrace online [...]

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Posted on July 9, 2009 - by Monica Valentinelli

Promote Your Work with a Book Trailer


Hi, everyone. If you’ve been following my quest to learn how to create videos, you probably remember seeing my book trailer for Argentum. Well, I did another one recently. This time, I put together a fantasy book trailer for The Dragon Hunters by author Paul Genesse.
After working with Windows Movie Maker and a site [...]

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Posted on July 5, 2009 - by Monica Valentinelli

Read my Guest Blog Post at Apex Books


The kind people over at Apex Books, a science fiction meets horror small press publishing company, had asked me to write a guest post about book marketing. After narrowing down a few choices, I ended up writing about Why Not Every Book Promotion Will Work For Your Book.
Here’s an excerpt from the article:

Why [...]

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Posted on June 8, 2009 - by Monica Valentinelli

Publishing’s Future may be a Paradigm Shift


One of the hot topics over the past, few weeks as been the “future of publishing.” At BookExpo America, the Future is Digital, according to the Washington Post. (You can also find a lot more information on the topic through Publishers Weekly.) While I’m offering my opinions related to the future of professional publishing and [...]

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Posted on May 11, 2009 - by Monica Valentinelli

Social Media for Beginners: 15 Tips to Consider


Before the words “social media” became a buzzword, many writers like myself were engaging in adding content via places like message boards, forums and LiveJournal. Often, the phrase has become synonymous with the major social media sites like Twitter, Facebook, MySpace and GoodReads, where users generate their own content to interact with one another.
When [...]

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Posted on March 28, 2009 - by Monica Valentinelli

Book Trailer for Argentum, My Online Serial Novel


This is the first time I’ve delved into producing video. I’d appreciate you providing me with feedback if you have the time to check out this short book trailer for Argentum, Book One of the Violet War series I’m writing.

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Posted on February 23, 2009 - by Monica Valentinelli

Lessons in Personal Branding for Writers: Day One


One of the most challenging things to do in today’s competitive market is to develop a personal brand. A writer whose name is recognizable will find work not only based on their skill, but also on their reputation. It’s very easy to understand this from a publisher’s perspective, because a well-known author who writes a [...]

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