Archive for the ‘Tools’ Category
Posted on October 7, 2009 - by Monica Valentinelli
Writer’s Block? Check out this Horror Plot Generator
It’s often funny how I get ideas from the weirdest places. Last month at a writer’s meet-up, we were presented with some word lists to help foster our creativity for character types. Before I went to the meeting, I was having a terrible week. (I’m sure you all know what I’m talking about.) I was [...]
Posted on October 6, 2009 - by Monica Valentinelli
FTC Ruling for Endorsements and Testimonials
Hi folks,
There’s been a lot of chatter the past few days about the FTC’s “new” ruling regarding a website’s or blog’s disclosure about endorsements and testimonials. Unfortunately, there has also been a lot of misinformation circulating as well. I’d like to point out that as of October 5, 2009, the FTC hasn’t published the Guides [...]
Posted on August 24, 2009 - by Monica Valentinelli
Do You Need Your Own Website? Read My New SFWA Article
If you’re an author or a professional freelancer who is weighing the pros and cons of having your own web presence, you might be interested in reading my new article over at the website of the Science Fiction & Fantasy Writers of America.
Here’s a brief excerpt of the article:
The Pros and Cons of Having Your [...]
Posted on July 24, 2009 - by Monica Valentinelli
My Article for the SFWA about Personalization
Folks,
The Science Fiction and Fantasy Writers of America was kind enough to ask me to write an article about online marketing for their website. After mulling over what I wanted to talk about, I decided to contact a few authors I knew to ask them to weigh in on an aspect of online marketing called [...]
Posted on July 9, 2009 - by Monica Valentinelli
Promote Your Work with a Book Trailer
Hi, everyone. If you’ve been following my quest to learn how to create videos, you probably remember seeing my book trailer for Argentum. Well, I did another one recently. This time, I put together a fantasy book trailer for The Dragon Hunters by author Paul Genesse.
After working with Windows Movie Maker and a site [...]
Posted on April 10, 2009 - by Monica Valentinelli
Is Your Next Writing Project Worth the Trouble? Use the K.I.S.S. System and Find Out!
There are a lot of ways to communicate your point, but sometimes the simplest vocabulary and the shortest sentences offer the the biggest benefit. While every writer knows and understands that, what’s not so simple is our process for making decisions.
Enter the K.I.S.S. system, which stands for Keep It Simple Stupid. (The acronym can also be used to describe Keep It Short and Simple, too.)
Sounds easy enough, right? Well, the challenge for a lot of writers is this little thing called “the brain.” This spongy mass tends to get in the way of great writing because it’s easy to “over-think” your projects and what you’re working on. Having a strategy to write is one thing, but thinking about your writing so much that you end up either a) not writing or b) writing something you’re not happy about. Our writing ends up suffering because we feel obligated to write something rather than focus on something we want to write.
If you feel you’re over-rationalizing your projects, then read on because I’ve got good news for you. You can use the K.I.S.S. system to simplify your woes and get back to writing what you want to write. All you have to do is ask yourself these simple questions and limit your responses to one, two or three word answers.
Posted on March 12, 2009 - by Monica Valentinelli
Breaking News: Using Facebook Pages? Log in ASAP
Just wanted to give everyone a heads up who is using Facebook “fan” pages. Yesterday, Facebook changed those pages to look more like profile pages, and added some new functionality. 3rd party ads are now more visible, you can provide a status update and they look more like a personal page. (Additionally, there is no ability to update your status message automatically by adding an “app” to connect with Twitter, either.)
However, if you have an existing account this new functionality is a hindrance rather than a benefit. The profile information that you had filled out to go underneath your logo is shifted to a new tab, and most of your customization has shifted.
If you’re using a Facebook page, I recommend logging in to see if this works for you. Otherwise, you can join me today while I dig around and see how I can make mine look better.
Posted on March 9, 2009 - by Monica Valentinelli
Remember, Social Media is about Being Social
Twitter. Facebook. MySpace. Forums. Messengers. There are a ton of tools out there that fall within the purview of “social media,” and a glut of articles telling you how to use them and what the “rules” are. In one article you might read that you’re supposed to use Twitter this way; in another, you might learn that you should only use MySpace if you’re a musician or under twenty-five.
The one thing that all of these social media tools and platforms have in common is the ability to have good conversation. What is “good conversation”? Well, that’s really up to you to decide, but I can tell you what it isn’t. Conversation does not occur when you talk “at” someone, it occurs when you talk “with” someone. It’s not just about one person’s profile, it’s about sociology and how people interact with one another, which can be challenging to remember because you don’t “see” the person you’re conversing with. You just “see” their comments or their replies.
I know a lot of writers, business owners and other folk out there engage in social media because you have something to sell. That special “something” could be your expertise, your product or your services. I absolutely agree that promoting yourself using these free channels is a great idea, but I also think that the “selling” is a bit overused and the pitch is getting lost and ignored. Why? Because social media is getting over-saturated with promotions that don’t offer anything of value to the reader. Coupons, free trials and such are one thing, but asking people to “buy your book” or “friend me” without doing anything for that person in return gets to be a bit annoying after a while. (Cue *sound effect* thanks to @strangeshe.)
Think this might be you? Take a minute and look at the content you’ve provided in your tool of choice. Are you only promoting yourself? Are you asking people to promote you without asking anything in return? Or are you getting to know the people in your network by following the social “rules of engagement” on that platform?
Oh, no. You just realized that you’re one of those people? Don’t worry! If you feel like you’re stuck in a rut, try engaging people in discussions about topics that have nothing to do with your work or what you’re selling. By establishing common ground with someone, your “followers” and “friends” will get to know you as you and will help you out when you least expect it on-or-offline.
So why not get started today and become your own social media expert. Get to know the people in your network. You never know what kind of conversation might turn up!
Posted on February 24, 2009 - by Monica Valentinelli
Lessons in Personal Branding: Day Two
Did you enjoy yesterday’s post where I introduced this week’s blog series on how to develop your personal brand as a writer? If you missed it, here’s the link: Lessons in Personal Branding for Writers: Day One.
Here are the next five tips in this series about nurturing your professional reputation and developing a professional brand:
6. [...]
Posted on February 16, 2009 - by Monica Valentinelli
Who Owns Your Content When You Blog? Facebook? Twitter?
After reading this article Facebook owns your content. All of it. Forever, I am reminded of the virtual lack of control content generators have over their content online. This is one of the reasons why I am very careful with not only what I publish online — but where.
Here’s a breakdown of the services I [...]
Posted on February 2, 2009 - by Monica Valentinelli
Resume Writing and the Resume Book Essential for Writers
Every day I not only read headlines about layoffs, but hear from peers, friends and people I greatly admire how they had just lost their job. Having been through some of these experiences myself, I’ve often turned to resume writing books, professional agencies and other resources to learn how to market myself on paper, which [...]
Posted on January 26, 2009 - by Monica Valentinelli
How Much Should You Get Paid to Blog?
Are you new to blogging? Do you know how much writers typically get paid per blog post? Back before blogging existed, most writers would get paid by the word. The higher the word count, the better pay a writer might receive, the more prestigious the publication. For example, publications with national distribution models might offer [...]
Posted on January 15, 2009 - by Monica Valentinelli
What Social Media Means to Me and My Writing
The term “social media” is something that has been used to capture social interaction on MySpace, Twitter, FriendFeed, Facebook, etc.
Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives. Social media can take many different forms, including text, images, audio, and video. These sites typically use [...]




