[Guest Post] On Why Marketing Plans Fail

While I was at GenCon, I published an article over at the How To Write Shop that addresses why marketing tactics and plans fail.

Over the past, few years I’ve talked to a lot of authors experimenting with marketing using tools like: blogs, newsletters, social media, direct mailers and bookmarks, convention appearances, etc. When something doesn’t work? They abandon it. Sadly, some of the tools they’re leaving behind have real, tangible value. Newsletters, for example, take a long time to build but have a potential financial reward that can be directly correlated to its design and content. — SOURCE: The Number One Reason Why Marketing Tactics Fail

This article is tightly focused and was written with authors and game designers in mind. I know many, many people who do their own marketing, so I hope you’ll check it out.

August 12, 2011
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Monica Valentinelli is an author, artist, and narrative designer who writes about magic, mystery, and mayhem. Her portfolio includes stories, games, comics, essays, and pop culture books.

In addition to her own worlds, she has worked on a number of different properties including Vampire: the Masquerade, Shadowrun, Hunter: the Vigil, Brandon Sanderson’s Mistborn, and Robert E. Howard’s Conan.

Looking for Monica’s books and games that are still in print? Visit Monica Valentinelli on Amazon’s Author Central or a bookstore near you.

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