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	<title>Comments on: My Article for the SFWA about Personalization</title>
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	<link>http://www.mlvwrites.com/2009/07/my-article-for-the-sfwa-about-personalization.html</link>
	<description>Monica Valentinelli: Author, Game Designer and Consultant</description>
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		<title>By: Check Out the New SFWA Website and My Article!</title>
		<link>http://www.mlvwrites.com/2009/07/my-article-for-the-sfwa-about-personalization.html/comment-page-1#comment-3230</link>
		<dc:creator>Check Out the New SFWA Website and My Article!</dc:creator>
		<pubDate>Mon, 03 Aug 2009 02:30:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.mlvwrites.com/?p=981#comment-3230</guid>
		<description>[...] While you&#8217;re checking out the new website, you might want to read an article I wrote for SFWA about personalization in online marketing. [...]</description>
		<content:encoded><![CDATA[<p>[...] While you&#8217;re checking out the new website, you might want to read an article I wrote for SFWA about personalization in online marketing. [...]</p>
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		<title>By: Tracy</title>
		<link>http://www.mlvwrites.com/2009/07/my-article-for-the-sfwa-about-personalization.html/comment-page-1#comment-3194</link>
		<dc:creator>Tracy</dc:creator>
		<pubDate>Fri, 24 Jul 2009 22:14:45 +0000</pubDate>
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		<description>That&#039;s a pretty interesting article. I thought of a question, though, and that is: how do you lure someone to read your blog? I read several authors&#039; blogs, but they are all authors whose books I enjoyed BEFORE reading the blog (Neil Gaiman and Charlaine Harris, for example). Now I follow them, and get excited about the clips from their new books -- but I&#039;d be unlikely to read the blog of an author I&#039;d never heard of. 

And in contrast... I have never read any of John Scalzi&#039;s books and am unlikely to do so. I read his blog because the blog is entertaining, and got there through recommendations of friends. They didn&#039;t recommend his books -- they recommended his website. So that&#039;s a different angle on the problem.</description>
		<content:encoded><![CDATA[<p>That&#8217;s a pretty interesting article. I thought of a question, though, and that is: how do you lure someone to read your blog? I read several authors&#8217; blogs, but they are all authors whose books I enjoyed BEFORE reading the blog (Neil Gaiman and Charlaine Harris, for example). Now I follow them, and get excited about the clips from their new books &#8212; but I&#8217;d be unlikely to read the blog of an author I&#8217;d never heard of. </p>
<p>And in contrast&#8230; I have never read any of John Scalzi&#8217;s books and am unlikely to do so. I read his blog because the blog is entertaining, and got there through recommendations of friends. They didn&#8217;t recommend his books &#8212; they recommended his website. So that&#8217;s a different angle on the problem.</p>
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